{"id":478,"date":"2025-06-25T15:41:58","date_gmt":"2025-06-25T15:41:58","guid":{"rendered":"http:\/\/www.coclea.org\/?p=478"},"modified":"2025-06-25T15:59:31","modified_gmt":"2025-06-25T15:59:31","slug":"the-3-eras-of-b2b-sales-how-selling-has-evolved-2025-guide","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/06\/25\/the-3-eras-of-b2b-sales-how-selling-has-evolved-2025-guide\/","title":{"rendered":"The 3 Eras of B2B Sales: How Selling Has Evolved (2025 Guide)"},"content":{"rendered":"
\n \"The <\/a>\n<\/div>\n

I joined my family\u2019s staffing firm when I was seventeen, and since then, I\u2019ve witnessed a complete transformation in\u00a0B2B sales strategy<\/strong><\/a>\u00a0over the decades. From landing clients like Express, Victoria\u2019s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct\u00a0sales eras<\/strong>\u00a0\u2014 each with unique buyer behaviors and selling techniques.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

I joined my family\u2019s staffing firm when I was seventeen, and since then, I\u2019ve witnessed a complete transformation in\u00a0B2B sales strategy\u00a0over the decades. From landing clients like Express, Victoria\u2019s Secret, and DHL to navigating modern decision-making challenges, my journey spans three distinct\u00a0sales eras\u00a0\u2014 each with unique buyer behaviors and selling techniques.<\/p>\n","protected":false},"author":1,"featured_media":480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/478\/revisions"}],"predecessor-version":[{"id":481,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/478\/revisions\/481"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/480"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}