{"id":4358,"date":"2026-01-09T13:32:45","date_gmt":"2026-01-09T13:32:45","guid":{"rendered":"http:\/\/www.coclea.org\/index.php\/2026\/01\/09\/why-win-rates-are-collapsing-and-how-to-fix-yours-2\/"},"modified":"2026-01-09T13:32:45","modified_gmt":"2026-01-09T13:32:45","slug":"why-win-rates-are-collapsing-and-how-to-fix-yours-2","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2026\/01\/09\/why-win-rates-are-collapsing-and-how-to-fix-yours-2\/","title":{"rendered":"Why Win Rates Are Collapsing And How to Fix Yours"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\"> <a href=\"https:\/\/www.thesalesblog.com\/blog\/why-win-rates-are-collapsing-and-how-to-fix-yours\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Why Win Rates Are Collapsing And How to Fix Yours\" class=\"hs-featured-image lazyload\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\" data-src=\"https:\/\/www.thesalesblog.com\/hubfs\/win-rate-sales-meeting.jpg\"> <\/a> <\/div>\n<p>Research shows average&nbsp;<strong>sales win rates<\/strong>&nbsp;hover around&nbsp;<strong>21%<\/strong>, meaning nearly&nbsp;<strong>four out of five opportunities are lost<\/strong>. In enterprise sales, win rates can fall to&nbsp;<strong>5\u201310%<\/strong>, leaving&nbsp;<strong>90% of the pipeline dead or dying<\/strong>&nbsp;before it ever produces revenue.<\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fwhy-win-rates-are-collapsing-and-how-to-fix-yours&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Research shows average&nbsp;sales win rates&nbsp;hover around&nbsp;21%, meaning nearly&nbsp;four out of five opportunities are lost. In enterprise sales, win rates can fall to&nbsp;5\u201310%, l<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4358","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/4358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=4358"}],"version-history":[{"count":0,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/4358\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=4358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=4358"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=4358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}