{"id":4357,"date":"2026-01-08T13:30:07","date_gmt":"2026-01-08T13:30:07","guid":{"rendered":"http:\/\/www.coclea.org\/index.php\/2026\/01\/08\/boost-b2b-sales-by-focusing-on-win-rate-first-2\/"},"modified":"2026-01-08T13:30:07","modified_gmt":"2026-01-08T13:30:07","slug":"boost-b2b-sales-by-focusing-on-win-rate-first-2","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2026\/01\/08\/boost-b2b-sales-by-focusing-on-win-rate-first-2\/","title":{"rendered":"Boost B2B Sales by Focusing on Win Rate First"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\"> <a href=\"https:\/\/www.thesalesblog.com\/blog\/boost-b2b-sales-by-focusing-on-win-rate-first\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Boost B2B Sales by Focusing on Win Rate First\" class=\"hs-featured-image lazyload\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\" data-src=\"https:\/\/www.thesalesblog.com\/hubfs\/win-rate-metric-b2b-sales.jpg\"> <\/a> <\/div>\n<p>Yesterday, we looked at the hidden cost of low win rates:&nbsp;<strong>lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.<\/strong><\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; \" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fboost-b2b-sales-by-focusing-on-win-rate-first&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Yesterday, we looked at the hidden cost of low win rates:&nbsp;lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals,<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4357","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/4357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=4357"}],"version-history":[{"count":0,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/4357\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=4357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=4357"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=4357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}