{"id":3633,"date":"2025-09-25T11:00:02","date_gmt":"2025-09-25T11:00:02","guid":{"rendered":"http:\/\/www.coclea.org\/?p=3633"},"modified":"2025-10-01T15:46:03","modified_gmt":"2025-10-01T15:46:03","slug":"from-manual-to-ai-powered-orchestration-winning-fortune-500-it-deals-with-abm","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/09\/25\/from-manual-to-ai-powered-orchestration-winning-fortune-500-it-deals-with-abm\/","title":{"rendered":"From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM"},"content":{"rendered":"

Account based marketing isn’t just another channel or tactic. It\u2019s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts<\/strong>. From there, marketers align revenue teams around orchestrated, personalized<\/strong>, and multi-channel programs<\/strong> tailored to buying groups within those accounts.<\/p>\n

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So, marketing doesn\u2019t \u201cthrow leads over the wall.\u201d In ABM, marketers co-own an account plan with sales or customer success, share a single view of the buying group, and run coordinated touches across channels to amplify engagement.<\/p>\n

As the founder of the NextGenABM<\/a>, I\u2019ve seen this tactic lead to game-changing growth. Over the past decade, I\u2019ve helped B2B teams break into prospect accounts, from the Fortune 500 to fast-growing startups. I\u2019ve seen the benefits of shifting from manual tactics to automated, AI-assisted marketing orchestration using a strategic ABM approach.<\/p>\n

In this guide, I\u2019ll share how I build AI-powered ABM programs to tackle Fortune 500 IT deals and why they work.<\/p>\n

Table of Contents<\/p>\n