{"id":3625,"date":"2025-09-29T11:00:02","date_gmt":"2025-09-29T11:00:02","guid":{"rendered":"http:\/\/www.coclea.org\/?p=3625"},"modified":"2025-10-01T15:46:02","modified_gmt":"2025-10-01T15:46:02","slug":"marketing-career-path-report-what-100-marketers-told-us-about-growth-and-job-security","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/09\/29\/marketing-career-path-report-what-100-marketers-told-us-about-growth-and-job-security\/","title":{"rendered":"Marketing career path report: What 100+ marketers told us about growth and job security"},"content":{"rendered":"

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie \u2014 even though it\u2019s all \u201ctruth.\u201d Turns out, I\u2019m not alone. Talking with other successful marketers, a non-linear career path is one thing many of us have in common, whether by choice or necessity.<\/p>\n

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The workplace and job market are more unpredictable than ever. Between the economy, competitive hiring processes, and the ever-present elephant in the room (AI), many marketers are wondering what shifts they need to make to stay competitive.<\/p>\n

To find out, I surveyed 100 marketing and advertising professionals and spoke with leaders inside and outside HubSpot. Here\u2019s what I uncovered.<\/p>\n

Table of Contents<\/strong><\/p>\n