{"id":2771,"date":"2025-08-20T10:00:00","date_gmt":"2025-08-20T10:00:00","guid":{"rendered":"http:\/\/www.coclea.org\/?p=2771"},"modified":"2025-08-21T10:49:57","modified_gmt":"2025-08-21T10:49:57","slug":"why-win-rates-are-collapsing-and-how-to-fix-yours","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/08\/20\/why-win-rates-are-collapsing-and-how-to-fix-yours\/","title":{"rendered":"Why Win Rates Are Collapsing And How to Fix Yours"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.thesalesblog.com\/blog\/why-win-rates-are-collapsing-and-how-to-fix-yours\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Why Win Rates Are Collapsing And How to Fix Yours\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/win-rate-sales-meeting.jpg\"> <\/a>\n<\/div>\n<p>Research shows average\u00a0<strong>sales win rates<\/strong>\u00a0hover around\u00a0<strong>21%<\/strong>, meaning nearly\u00a0<strong>four out of five opportunities are lost<\/strong>. In enterprise sales, win rates can fall to\u00a0<strong>5\u201310%<\/strong>, leaving\u00a0<strong>90% of the pipeline dead or dying<\/strong>\u00a0before it ever produces revenue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fwhy-win-rates-are-collapsing-and-how-to-fix-yours&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research shows average\u00a0sales win rates\u00a0hover around\u00a021%, meaning nearly\u00a0four out of five opportunities are lost. In enterprise sales, win rates can fall to\u00a05\u201310%, leaving\u00a090% of the pipeline dead or dying\u00a0before it ever produces revenue.<\/p>\n","protected":false},"author":1,"featured_media":2774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":2775,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2771\/revisions\/2775"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/2774"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}