{"id":2764,"date":"2025-08-21T10:00:00","date_gmt":"2025-08-21T10:00:00","guid":{"rendered":"http:\/\/www.coclea.org\/?p=2764"},"modified":"2025-08-21T10:49:45","modified_gmt":"2025-08-21T10:49:45","slug":"boost-b2b-sales-by-focusing-on-win-rate-first","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/08\/21\/boost-b2b-sales-by-focusing-on-win-rate-first\/","title":{"rendered":"Boost B2B Sales by Focusing on Win Rate First"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/www.thesalesblog.com\/blog\/boost-b2b-sales-by-focusing-on-win-rate-first\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Boost B2B Sales by Focusing on Win Rate First\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/win-rate-metric-b2b-sales.jpg\"> <\/a>\n<\/div>\n<p>Yesterday, we looked at the hidden cost of low win rates:\u00a0<strong>lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=2922376&amp;k=14&amp;r=https%3A%2F%2Fwww.thesalesblog.com%2Fblog%2Fboost-b2b-sales-by-focusing-on-win-rate-first&amp;bu=https%253A%252F%252Fwww.thesalesblog.com%252Fblog&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, we looked at the hidden cost of low win rates:\u00a0lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer time to goals, and missed commissions.<\/p>\n","protected":false},"author":1,"featured_media":2769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=2764"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2764\/revisions"}],"predecessor-version":[{"id":2770,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2764\/revisions\/2770"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/2769"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=2764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=2764"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=2764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}