{"id":2730,"date":"2025-08-20T11:00:00","date_gmt":"2025-08-20T11:00:00","guid":{"rendered":"http:\/\/www.coclea.org\/?p=2730"},"modified":"2025-08-21T10:45:03","modified_gmt":"2025-08-21T10:45:03","slug":"why-blog-the-benefits-of-blogging-for-business-and-marketing","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/08\/20\/why-blog-the-benefits-of-blogging-for-business-and-marketing\/","title":{"rendered":"Why blog? The benefits of blogging for business and marketing"},"content":{"rendered":"<p>With <a href=\"https:\/\/www.statista.com\/topics\/1145\/internet-usage-worldwide\/%23dossierSummary\">5.5 billion people<\/a> online (and counting), the internet has never been busier \u2014 or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=ccc95db5-9007-49cf-b69c-94bb5c46b366&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"\u2192 Download Now: 30 Free Blog Post Templates\" height=\"58\" width=\"427\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/ccc95db5-9007-49cf-b69c-94bb5c46b366.png\" align=\"middle\" \/><\/a><\/p>\n<p>Spoiler: it is. It\u2019s one of the best ways to establish thought leadership, get your audience\u2019s attention, and build trust with them.<\/p>\n<p>Over the years, I\u2019ve written hundreds of blogs for businesses in a wide range of industries \u2014 and I\u2019ve seen what works, what doesn\u2019t, and how things are changing. So buckle up, and I\u2019ll show you why blogging for business is still so valuable for driving <a href=\"https:\/\/www.hubspot.com\/inbound-marketing?hubs_post%3Dblog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht%26hubs_post-cta%3Dinbound\">inbound<\/a> leads \u2014 and strengthening your entire marketing plan.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#what-is-business-blogging\">What is business blogging?<\/a><\/li>\n<li><a href=\"#the-benefits-of-blogging-for-business\">The Benefits of Blogging for Business<\/a><\/li>\n<li><a href=\"#how-to-start-blogging-for-your-business\">How to Start Blogging for Your Business<\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2><strong>What is business blogging?<\/strong><\/h2>\n<p>Business blogging is exactly what it sounds like: using blog content to grow your business.<\/p>\n<p>Marketers who participated in <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-blogging\">HubSpot&#8217;s 2025 State of Blogging Report<\/a> report blogging for various reasons, but more than half said they do so for brand awareness (66%) and customer engagement (53%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"438\" alt=\"blogging benefits for companies surveyed for the hubspot state of blogging report\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/blogging20benefits20for20companies20surveyed20for20the20hubspot20state20of20blogging20report.jpg\"><\/p>\n<p>With AI making it easier to create half-way decent content, mediocre doesn\u2019t cut it anymore. I don\u2019t believe it ever <em>truly<\/em> did, but now that the bar is higher, dumping a bunch of low-value posts online <em>just<\/em> for SEO isn\u2019t where you want to invest.<\/p>\n<p>The biggest benefits in blogging for business and marketing kick in when you focus on quality and:<\/p>\n<ul>\n<li>Speak to your customers (<em>wherever they are on their journey)<\/em><\/li>\n<li>Answer their questions<\/li>\n<li>Offer thought-provoking information that show why you are the expert<\/li>\n<\/ul>\n<p>Done right, your blog can build momentum \u2014 and fuel everything else you\u2019re doing. What\u2019s more, your email, social media can also drive traffic right back to your blog\u2014and in turn, into your pipeline.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>The Benefits of Blogging for Business<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"why blogs matter\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/why20blogs20matter.png\"><\/p>\n<p>Whether you established your company decades ago or are just <a href=\"https:\/\/www.hubspot.com\/how-to-start-a-business?hubs_post%3Dblog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht%26hubs_post-cta%3Dthis%2520comprehensive%2520guide%2520on%2520how%2520to%2520start%2520a%2520business%26_ga%3D2.130318671.1702615434.1621270630-179970655.1621270630\">starting your business<\/a>, I firmly believe that content marketing remains one of the most effective ways to grow your audience.<\/p>\n<p>Not all content is written. Audio, video, and interactive media all have a place in your marketing plan. But no matter the format, your blog gives that content a home \u2014 and a chance to keep working long after it\u2019s published. <em>(Which, incidentally, is something I teach clients and marketers how to do.)<\/em><\/p>\n<p>That is, as long as you do it right. At that point, your blog becomes a business asset loaded with benefits.<\/p>\n<h3><strong>1.<\/strong><strong> It gives your content a home.<\/strong><\/h3>\n<p>Some companies treat their blog as a space for company updates \u2014 new hires, acquisitions, and other newsworthy info.<\/p>\n<p>And sure, your blog is <em>absolutely<\/em> the right place to share that. If you\u2019re sending out press releases, why send the traffic elsewhere? Hosting those updates on your site means <em>you<\/em> get the visibility, the clicks, and the algorithm juice when people come looking for the details.<\/p>\n<p>That\u2019s a huge win in and of itself. But, it\u2019s only part of the story.<\/p>\n<p>I look at business blogs as a central hub for everything you publish \u2014 and it\u2019s one that you own.<\/p>\n<p>Unlike social media, where content disappears in 48 hours, and is subject to algorithmic chaos, you own your real estate. Plus, it gives you somewhere to send people who want to know more about your business. (<em>More on that below).<\/em><\/p>\n<p>So what kind of content should call your blog home?<\/p>\n<p>I want to encourage you to think outside of the announcement box and consider adding the following to your content strategy:<\/p>\n<ul>\n<li>Answers to the questions your customers are already asking<\/li>\n<li>Behind-the-scenes breakdowns of how you work or solve problems<\/li>\n<li>Case studies that show results <em>and<\/em> offer insight<\/li>\n<li>Recaps of events, workshops, or webinars (think show notes, etc.)<\/li>\n<li>Your take on what\u2019s happening in your industry (without waiting to be asked)<\/li>\n<li>Audio and video content (with transcripts and additional content)<\/li>\n<li>High-level recaps pointing to content you publish elsewhere<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"613\" alt=\"what to put on your business blog for the best benefits\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/what20to20put20on20your20business20blog20for20the20best20benefits.jpg\"><\/p>\n<p>When you publish valuable content, your audience <em>will<\/em> take notice.<\/p>\n<p>In fact, I want you to think of your blog as a home base.<\/p>\n<p>It turns your blog into a one-stop shop for your content while making it easier to maximize your efforts, repurpose your content, <em>and<\/em> make sure everything you\u2019re doing works toward your goals.<\/p>\n<h3><strong>2. <\/strong><strong>It builds authority and credibility.<\/strong><\/h3>\n<p>What\u2019s the first thing people do when they want to know about your company?<\/p>\n<p>They Google you.<\/p>\n<p>In my opinion, that\u2019s the biggest job of <em>having<\/em> a website in the first place. They can see that you\u2019re the real deal.<\/p>\n<p>Your blog builds trust by showing your growing audience how you think and giving them insights into who you are as a company.<\/p>\n<p>In other words, by showing you know your stuff instead of just <em>telling<\/em>, your blog sets you up as a <em>believable <\/em>expert. And at the end of the day, that&#8217;s why many choose to <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-start-a-blog\">start a blog<\/a>.<\/p>\n<p>It also helps your sales process, sometimes more than you think.<\/p>\n<p>Some people will read a few posts before ever reaching out. Others might land on one helpful article and decide you\u2019re worth a conversation. <em>(Yay, inbound \u2014 and that\u2019s the goal of SEO blogging!)<\/em><\/p>\n<p>And if you\u2019re keeping track of the questions your customers are asking (which I always recommend), your blog becomes a resource you can send instead of rewriting the same answers over and over again.<\/p>\n<p>That kind of content saves time and builds trust, <em>and<\/em> helps shorten the decision cycle.<\/p>\n<p>But a word of caution, consistency matters.<\/p>\n<p>While your audience may or may not take notice (or care) that you publish erratically, Google certainly does. So while frequency doesn\u2019t have to mean posting every day, I recommend a regular cadence to keep the search engine gods happy.<\/p>\n<p><strong>Pro tip: <\/strong>Having trouble with the \u201cconsistently\u201d part? A tool like <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/blog-lp\">HubSpot&#8217;s AI blog writer<\/a> can help you generate valuable content in minutes.<\/p>\n<p>Interested in other AI tools? <a href=\"https:\/\/blog.hubspot.com\/marketing\/i-tried-writing-a-blog-post-with-chatgpt\">I wrote this article to compare ChatGPT, Claude, and Gemini<\/a> (so you don\u2019t have to).<\/p>\n<h3><strong>3. It fuels the rest of your marketing.<\/strong><\/h3>\n<p>Not every blog is going to have a huge <a href=\"https:\/\/blog.hubspot.com\/marketing\/domain-authority\">domain authority.<\/a> And not every business is going to make SEO the priority right out of the gate.<\/p>\n<p>That\u2019s okay.<\/p>\n<p>When you\u2019re starting out, I actually recommend the opposite \u2014 focus less on keywords and more on creating high-quality content that sets the stage for what you want to be known for. You can always optimize later.<\/p>\n<p><strong>Pro tip: <\/strong>Even if SEO isn\u2019t your top priority, I still recommend <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-for-seo\"><em>structuring your post<\/em><\/a> <a href=\"https:\/\/blog.hubspot.com\/marketing\/blogging-for-seo\">so search engines can easily crawl it<\/a>, and optimizing for a few search terms that match the content.<\/p>\n<p>And that brings me to the bigger point \u2014 your blog should never be a one-and-done.<\/p>\n<p>The last thing I want is for you to hit publish on your blog and leave it stranded in cyberspace, never touching it again.<\/p>\n<p>If you\u2019ve gone to the effort of creating really great content, you deserve to squeeze every bit of value from it.<\/p>\n<p>I teach a content strategy that starts with your goals and events, using them to fuel your new content \u2014 and your other marketing efforts.<\/p>\n<p>Every time you publish a 1500-word post, it has the potential to turn into:<\/p>\n<ul>\n<li>3-5 emails to your list<\/li>\n<li>5-10 social media posts<\/li>\n<li>1-2 infographics<\/li>\n<li>New email sequences<\/li>\n<li>1-2 videos or podcast episodes<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"content repurposing is a huge blogging benefit\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/content20repurposing20is20a20huge20blogging20benefit.png\"><\/p>\n<p>Plus, you may be able to repackage the ideas into webinars, ebooks, and more.<\/p>\n<p><em>Note: I\u2019m using 1500 words as a ballpark. Yours could be much shorter or much longer.<\/em><\/p>\n<p>I\u2019ve seen a single blog post fuel an entire quarter of marketing. That said, I usually recommend publishing monthly if and when you can.<\/p>\n<h3><strong>4. It drives inbound traffic (without paying for ads).<\/strong><\/h3>\n<p>More website visitors? Yes, please. Especially if they\u2019re my ideal customers.<\/p>\n<p>But the early days of the internet are gone, and few people randomly stumble over your home page without some kind of search intent.<\/p>\n<p>Usually, they land on your site because they know your name, you\u2019ve paid to show up in their feed, or your SEO strategies are working as intended.<\/p>\n<p>It\u2019s the third category that drives this business blogging benefit.<\/p>\n<p>Blogging gives you a way to attract new visitors <em>without<\/em> paying for every click.<\/p>\n<p>Every blog post you publish is another chance to show up when someone Googles a question you\u2019re qualified to answer. And unlike ads, that visibility doesn\u2019t turn off when your budget runs out.<\/p>\n<p>High-quality, helpful, and <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-start-a-blog\">engaging blog content<\/a> helps you drive the kind of traffic you want to see, as long as it\u2019s written with conversion in mind.<\/p>\n<p>That doesn\u2019t mean selling hard in every post. Because your goal should be to guide people toward the logical next step, <em>if they\u2019re ready<\/em>. That might mean joining your list, downloading a resource, booking a call, or just diving deeper into your content.<\/p>\n<p>Which brings me to the next point.<\/p>\n<h3><strong>5. It helps convert traffic into leads.<\/strong><\/h3>\n<p>Everyone loves traffic, but it\u2019s only great if it\u2019s actually <em>the right<\/em> people heading to your site.<\/p>\n<p>Unfortunately, traffic means nothing if it doesn\u2019t translate to money in the bank, though it can give you lots of good data for future content, messaging, and site improvements.<\/p>\n<p>That said, traffic <em>is<\/em> a numbers game. Only a fraction of the folks who land on your blog will take any kind of action to turn into a lead. Of those that do, only a small percentage will turn into opportunities, and a smaller portion yet will become clients.<\/p>\n<p>The process looks something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"Graphic showing the conversion process -  attract, convert, close, delight.\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/Graphic20showing20the20conversion20process20-2020attract2c20convert2c20close2c20delight.png\"><\/p>\n<p>A lot of marketers visualize this as a funnel, though HubSpot talks about it as a flywheel, where there are always new opportunities to engage people even if they don\u2019t become buyers.<\/p>\n<p>That\u2019s why good content is only the starting point \u2014 you need to be sure you\u2019re making it easy for readers to keep moving. The easiest way to do this is by adding a <a href=\"https:\/\/offers.hubspot.com\/call-to-action-templates\">clear call-to-action<\/a> to every blog post.<\/p>\n<p>That doesn\u2019t mean adding a pushy CTA to every paragraph. Instead, I want you to look through your existing content to see what else would be helpful to your readers. Could be a resource, another article, or even an invitation for a short conversation.<\/p>\n<p>In my own work (and with clients), I\u2019ve seen the difference that simple, thoughtful calls to action make \u2014 as long as they flow naturally with the post and are related to the problems you\u2019re solving for.<\/p>\n<p>One of the best blogging benefits is converting traffic into sales \u2014 as long as you don\u2019t let your posts become dead ends.<\/p>\n<h3><strong>6. It boosts your SEO and link-building potential.<\/strong><\/h3>\n<p>I\u2019ve talked a lot about how blogs help you show up in search, so I won\u2019t go too much deeper into SEO keywords or optimization.<\/p>\n<p>What\u2019s more important is that your content should be <em>worth linking to<\/em>.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/backlink-strategies\">Backlinks<\/a> happen when other sites link to your content \u2014 and they\u2019re still a big deal for SEO.<\/p>\n<p><a href=\"https:\/\/backlinko.com\/search-engine-ranking\">Backlinko\u2019s 2025 data<\/a> shows that the first results on Google average nearly 4x the amount of backlinks than those in positions 2-10. Unfortunately, <a href=\"https:\/\/backlinko.com\/content-study\">94% of all content<\/a> has zero backlinks. That\u2019s a massive missed opportunity.<\/p>\n<p>And as much as I hate the term \u201clow-hanging fruit,\u201d it\u2019s really yours for the taking to make your site surge higher in Google rankings.<\/p>\n<p>Keep in mind that it\u2019s not just <em>humans<\/em> deciding to link to your site.<\/p>\n<p>As AI-powered search tools become more common, they\u2019re referencing and citing authoritative content, which means that you might just get more traffic to your site via ChatGPT. (You can even track some of this in Google Analytics \u2014 <a href=\"https:\/\/searchengineland.com\/segment-llm-traffic-ga4-449127\">here\u2019s how.<\/a>)<\/p>\n<p>That means your blog can gain even more exposure \u2014 and credibility \u2014 without extra effort. That is, just as long as you create good content that people \u2014 and bots \u2014 want to link to.<\/p>\n<h3><strong>7. It scales over time (and works while you sleep).<\/strong><\/h3>\n<p>I usually talk about your website as a 24\/7 salesperson who works even when you don\u2019t. (This is even more true as chatbots get better and better!)<\/p>\n<p>Your blog helps with that. And the moment you hit publish, you can trigger a long-term strategy that builds momentum over time.<\/p>\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-blogging\">HubSpot\u2019s 2025 State of Blogging Report<\/a>, <strong>50% of marketers saw higher ROI from blogging in 2024 compared to 2023.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"650\" height=\"433\" alt=\"ROI of business blogging in 2024 vs 2023\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/are-blogs-dead-2-20250605-3179984.jpg\"><\/p>\n<p>That alone is reason to keep at it. And the data backs it up. 45% of marketers whose companies blog say they\u2019re investing more in 2025.<\/p>\n<p>I see this as proof of what I\u2019m seeing in the wild \u2014 consistently posting high-quality evergreen content has a snowball effect.<\/p>\n<p>Here\u2019s how it works, in a nutshell<\/p>\n<ul>\n<li>You write a well-targeted blog post today.<\/li>\n<li>It gets initial traffic and engagement.<\/li>\n<li>Over weeks, months, or even years, it continues to attract new readers through search, shares, and AI recommendations.<\/li>\n<li>That traffic fuels leads even when you aren\u2019t actively promoting the post.<\/li>\n<\/ul>\n<p>Now, I don\u2019t want you to rest on your laurels by publishing and ghosting. But you can take time off \u2014 and yes, sleep \u2014 without feeling guilty.<\/p>\n<h3><strong>Yes, blogs still matter.<\/strong><\/h3>\n<p>There are plenty of bonus perks that come with blogging. Think beyond traffic, leads, and SEO. And remember, there are lots of reasons businesses might want to <a href=\"https:\/\/www.hubspot.com\/products\/cms\/free-blog-maker\">start a blog<\/a>.<\/p>\n<p>Not every blog post needs to drive traffic or convert like crazy to be valuable.<\/p>\n<p>Sometimes, I use the blog to test out messaging before I build a whole campaign. It\u2019s fast, low-cost, and way easier to pivot if something doesn\u2019t land.<\/p>\n<p>Other times, a post helps me learn more about what my audience cares about \u2014 or doesn\u2019t. And sometimes, it\u2019s just fun \u2014 an opportunity to post a hot take or something fun that humanizes the business.<\/p>\n<p>Ready to dive in? Our guide on <a href=\"https:\/\/offers.hubspot.com\/how-to-start-a-successful-blog?_ga%3D2.212787793.410052830.1621274845-34772384.1621274845\">how to start a successful blog<\/a> has everything you need.<\/p>\n<p><a><\/a> <\/p>\n<h2><strong>How to Start Blogging for Your Business<\/strong><\/h2>\n<p>By now, you\u2019ve seen how blogging can support your business \u2014 driving traffic, building trust, supporting your sales process, and creating real long-term value.<\/p>\n<p>If you take <em>just one thing<\/em> away from this, I want it to be this:<\/p>\n<p><strong>T<\/strong><strong>he benefits of blogging don\u2019t come from publishing <\/strong><strong><em>more<\/em><\/strong><strong> content. They come from publishing the <\/strong><strong><em>right<\/em><\/strong><strong> content\u2014intentionally and consistently.<\/strong><\/p>\n<p>I\u2019ve seen what happens when a blog is treated like a box to check. It becomes a time suck, a chore, and worst of all\u2014a missed opportunity.<\/p>\n<p>The magic really starts to build when you start with strategy and layer in thought leadership and expertise.<\/p>\n<p><em>Editor&#8217;s Note: This post was originally published in November 2020 and has been updated for freshness, accuracy, and comprehensiveness.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fthe-benefits-of-business-blogging-ht&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 5.5 billion people online (and counting), the internet has never been busier \u2014 or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It\u2019s one of the best ways to establish thought leadership, get your audience\u2019s attention, and build trust with them. Over the years, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=2730"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2730\/revisions"}],"predecessor-version":[{"id":2739,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/2730\/revisions\/2739"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=2730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=2730"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}