![\"Download](\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/986535a5-62f3-4f0c-9834-b00f6f1c3d00.png\")
<\/a><\/p>\nI\u2019ll also share insights and best practices from industry experts on creating a great customer testimonial program, from sourcing testimonials to promoting the finished product.<\/p>\n
In this article:<\/strong><\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n The best testimonials go beyond just a simple claim of satisfaction. Effective testimonials need to resonate with your target audience and tell a story that starts with a challenge and ends with a resolution.<\/p>\n At the end of the day, your customer is the hero, but your brand helped them reach their goals.<\/p>\n <\/a> <\/p>\n Testimonials are a powerful tool used across multiple customer touchpoints, from marketing materials to sales conversations. Here\u2019s why I think they\u2019re so effective.<\/p>\n Testimonials are a form of social proof<\/a> that allows potential customers to learn about other people\u2019s experiences before making the leap. A whopping 92% of consumers<\/a> say they read testimonials and reviews before making a purchase.<\/p>\n Consumers rely on social proof and tend to trust it more than they do other forms of brand advertising, with 9 out of 10<\/a> people saying they trust what a customer says about a brand more than what the brand says about itself.<\/p>\n As Marissa Taffer<\/a>, founder and president of M. Taffer Consulting<\/a> , explained, \u201cTestimonials are critical to my business. As a consultant, the field can be crowded, and having past (or current) clients paint a picture of what it\u2018s like to work with me can help me win a new piece of business better than if I try to explain what it\u2019s like myself.\u201d<\/p>\n Everyone loves a good story, and we especially love to root for the underdog. Testimonials add a storytelling element to your marketing, allowing you to position your customer as someone who faced a challenge and used your brand to overcome it.<\/p>\n Data shows<\/a> that when it comes to marketing, stories are more likely to leave a lasting impression than just facts alone. (Stories are actually 22x more memorable than facts!)<\/p>\n By leveraging storytelling in your marketing strategy, you transform your customers\u2019 experiences into relatable narratives that potential clients can connect with.<\/p>\n Nadine Heir<\/a>, a former marketer at Tukki<\/a>, shared that her work with B2B companies and tech SaaS companies shows they \u201crely heavily on testimonials to add a story element to their marketing.\u201d<\/p>\n By connecting with prospects through relatable stories, businesses humanize their brand and establish a deeper connection.<\/p>\n Testimonials do more than tell a story; they demonstrate real impact. At the end of the day, the impact is what buyers need to resonate with the most in order to say yes to signing on the dotted line.<\/p>\n Heir highlighted this when she said, \u201cWithout testimonials, it’s hard to demonstrate how technology or services move the needle for customers.\u201d<\/p>\n Testimonials go beyond simply telling potential customers about your offerings \u2014 they show the tangible results that your service or product delivers.<\/p>\n Trust is critical to acquiring new customers (and keeping them.). Testimonials are an essential tool for trust-building as they show potential clients that others have had positive experiences using your product or services. This is particularly important for service providers.<\/p>\n Nathan Ojaokomo<\/a>, a freelance content writer, emphasizes this point: “Using testimonials makes it easier for potential clients to trust me.\u201d<\/p>\n Customer Satisfaction Survey: Proven Tips for HONEST Answers<\/a><\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n When it comes to asking for testimonials, my first piece of advice is: \u201cDon\u2019t overthink it.\u201d There\u2019s no one right way to collect testimonials and you can approach this in whatever way works best for your business. The key is to tailor the process to your specific needs, goals, and customers.<\/p>\n Below, I\u2019ve compiled a few common strategies businesses use to gather testimonials.<\/p>\n In my experience, satisfied customers are often more than happy to provide a testimonial, so don\u2019t be afraid to ask your customers for them!<\/p>\n This direct approach is especially applicable to service providers or small businesses that may not have robust resources to devote to a complex process or a lengthy customer interview.<\/p>\n But how exactly do you ask for these testimonials?<\/p>\n While it might seem awkward at first to ask for a testimonial, it gets easier with practice. A great place to start is by sending a personalized email.<\/p>\n As Ojaokomo explains, \u201cI just ask them in an email. Something like, \u2018We\u2019ve been working together for a while now. Do you mind saying a few things about our work together? You can mention any[thing] from my communication, the quality of my work, and the results I\u2019ve generated for your business <\/em>.\u2019\u201d<\/p>\n The key is to write the request in a way that feels natural and clearly outlines what you need from the customer.<\/p>\n Interviews are a great method to uncover in-depth stories about how your product or service is solving real challenges and delivering tangible impact to your customers.<\/p>\n Eric Doty<\/a>, content lead at Dock<\/a>, shared that, “Most of our testimonials come from full customer case studies based on 30-minute customer interviews.\u201d<\/p>\n I recently ran a customer interview and was surprised at some of the ways the customer described the value they saw from our brand. I went in expecting to hear that they valued the ability to consolidate their data or automate certain processes. Yet the customer was quick to rave about the value they saw in things like their post-sale support experience and the expertise they\u2019re gaining in their industry from using our tool.<\/p>\n Without a customer interview, I wouldn\u2019t have tapped into those additional value points that my company can now use in a testimonial.<\/p>\n Giving customers space to elaborate on where they see value enables you to tap into what your customers care about beyond just their use case for buying your product or service.<\/p>\n I\u2019ve had some of the best testimonials happen unexpectedly and organically during customer interactions. Often I\u2019ll joke with a customer, \u201cWait, could I get that in writing?\u201d when they start talking about their positive experiences.<\/p>\n Many businesses miss the opportunity to collect valuable testimonials because these interactions aren\u2019t properly documented. A great way to avoid this is by recording your customer interactions or using a call recording software, such as Gong<\/a>.<\/p>\n You can then follow up with happy customers later via email, referencing the conversation and asking something like, \u201cDo you mind if we share this in our marketing materials?\u201d<\/p>\n Many meeting agents (like Gong) can also help you analyze customer interactions at scale, surfacing customers with positive sentiment that you could consider reaching out to for a testimonial.<\/p>\n While the methods mentioned above are a great way to collect feedback, automating the process of collecting that feedback regularly will make your testimonial creation process much easier. Here are a few ways I recommend doing that:<\/p>\n Source<\/em><\/a><\/p>\n <\/a> <\/p>\n How you collect testimonials can make or break the process, determining whether you can gather feedback at all and the quality of the testimonials you receive.<\/p>\n Here are some real-world tips and best practices that I\u2019ve seen work firsthand to ensure you get meaningful, high-quality feedback.<\/p>\n Before collecting any testimonials, clearly defining your target audience is essential. This information will be crucial in determining which segment of your customer base to include in your customer outreach.<\/p>\n As Ojaokomo shared, it\u2019s crucial to \u201censure the profile of the people leaving testimonials matches the profile of clients or customers you want to attract.\u201d<\/p>\n If the people providing testimonials don\u2018t match the profile of the audience you\u2019re trying to reach, even the most glowing testimonials are unlikely to resonate.<\/p>\n In SaaS, for example, most companies often have a buyer (or executive champion) and an end-user or an admin. If your goal is to appeal to the buyer, you\u2019ll likely want to get a testimonial from a customer whose experience closely resonates with the buyers in your ICP.<\/p>\n Once you’ve identified your target audience, you\u2019ll need to pinpoint the specific concerns or objections your testimonials should address.<\/p>\n The concerns or objectives you want to address with testimonials may be centered around things like:<\/p>\n The timing of your request can significantly impact the willingness of a customer to leave a testimonial.<\/p>\n When a customer shares positive feedback, seize the opportunity to ask for a testimonial while their enthusiasm is fresh. As Doty pointed out, \u201cWhenever we get glowingly positive feedback in an email or an Intercom support chat, we\u2018ll ask if that customer is willing to leave a review for us. They almost always say yes if we ask them right after they\u2019ve given that positive feedback.\u201d<\/p>\n I also suggest leveraging the promoters in your NPS surveys by finding an automated way to follow up with them and ask if they\u2019d be open to leaving a review or providing a testimonial.<\/p>\n It goes without saying that you should make sure that whatever automated process you put into place accounts for at-risk customers and can easily be adjusted to avoid asking an unhappy customer for a testimonial.<\/p>\n Giving your customers some direction is critical to obtaining high-quality testimonials, as it helps them focus their responses.<\/p>\n For asynchronous collection, you can create a template or form (like this Customer Success Story<\/a> template from Typeform!) or send them a list of questions via email.<\/p>\n If you\u2019re doing a live interview, be sure to send them a few of the questions in advance so they feel prepared for the conversation. Even if you layer in additional questions to the interview later, sending them some talking points up front will help get their creative juices flowing.<\/p>\n A great (and simple) framework you can use is the problem-solution-results framework. This includes asking the customer about:<\/p>\n While it may seem like permission is implied once a testimonial is given, securing explicit consent before making the final product public is essential.<\/p>\n You\u2019ll want to make sure that you captured your customer\u2019s sentiment and context properly, and that they don\u2019t need to omit or change anything that could be compromising (and they may need to run it by their legal department, too!).<\/p>\n Getting final approval from your customer is not only good business practice, but it also prevents potential issues down the road and builds trust with your customer.<\/p>\n <\/a> <\/p>\n <\/strong><\/p>\n Now that I\u2019ve covered how to collect testimonials and customer feedback effectively, let’s discuss how to get the most out of this feedback. In this section, I\u2019ll share expert tips on how to turn that feedback into compelling testimonials.<\/p>\n The most compelling testimonials are built around a story \u2014 and every story begins with a problem. \u201cWhen presenting testimonials, businesses should highlight customer pain points and how their service provided a solution,\u201d explains Safia Marmon<\/a>, project lead at Sunbowl<\/a>.<\/p>\n Highlighting the pain point in a testimonial is crucial because it allows your target audience to put themselves in the customer’s shoes and envision themselves overcoming the same challenge with the help of your product or service.<\/p>\n One powerful lesson from Stella Inabo<\/a>, a content marketer at Float<\/a>, was their approach to crafting compelling testimonials.<\/p>\n \u201cWe\u2018ve found that people want to feel like they\u2019re good at their job, can spot a great tool, and implement a solution,\u201d she explained. \u201cIt’s important that the customer\u2019s success comes first, with our tool serving as the aid.\u201d<\/p>\n In my role, I bring customers into webinars to talk about how they\u2019ve successfully used our tool to overcome challenges and create real change in their company. Customers really love hearing from their peers in the industry about how they\u2019re solving problems, and my spotlight customers are often really excited to share the story of how their hard work resulted in success for their company.<\/p>\n By spotlighting the customer\u2019s success, you make the testimonial more relatable and inspiring.<\/p>\n Testimonials are most compelling when they balance emotion and statistics, leading to a story that resonates and proves tangible value.<\/p>\n Doty emphasized the importance of emotional appeal, noting that this can make testimonials feel more genuine and credible. \u201cHaving a bit of raw emotion, unfiltered honesty, or a specific anecdote in the testimonial versus having a perfectly polished quote makes them resonate more,” he explained.<\/p>\n But how do you strike the right balance between emotional appeal and data?<\/p>\n This balance emerged out of necessity for Inabo, but became a powerful strategy. She shared, \u201cWhen I started conducting customer interviews at Float<\/a>, I sent out questions beforehand, specifically asking them to come prepared with metrics.<\/p>\n However, many of them came with \u2018feelings\u2019 instead. Rather than sharing concrete data, I would hear things like, \u2018It feels less chaotic. It feels like we\u2019re more efficient. It feels like projects are faster.\u2018 So, what we ended up doing was blending those emotions with public data, which led to headlines like \u2019This company became more efficient in handling 200 staff.’\u201d<\/p>\n Sometimes, customers’ statements can be vague, which doesn\u2019t add much value to a testimonial. You\u2019ll want to aim for specific feedback that highlights the benefits customers experience.<\/p>\n Using specific data and quantifiable results makes your testimonial even stronger. For example, statements like \u201cwe grew our sales by X%\u201d or \u201cwe reduced our manual efforts by X hours\u201d add more credibility to the testimonial.<\/p>\n Ojaokomo echoed this point, sharing, \u201cThe testimonial should be specific, so potential customers can see that the client didn\u2019t just use a template or make a blanket statement. If possible, include real numbers.\u201d<\/p>\n It\u2019s easy to get carried away when creating a testimonial, especially if your customer has a great story. But unfortunately, people have short attention spans. In fact, a recent Wistia study<\/a> found that the longer a video testimonial is, the lower its engagement: 45% of viewers stayed engaged with a video testimonial under one minute, but that number dropped to just 23% when the video exceeded five minutes.<\/p>\n Longer testimonials, whether written or video, will lead to disengaged readers and viewers. No matter how compelling the story is, I suggest keeping your written testimonials to two or three paragraphs at most. For video, aim for less than three minutes.<\/p>\n Within those parameters, make sure you cover the challenge, solution, and results as well as those real numbers and metrics.<\/p>\n Anonymous testimonials just aren\u2019t as powerful as attributed ones. Whenever possible, get permission to attribute a quote with the customer or company name. If it\u2019s not possible to attribute a quote, use as much detail as you can, such as the person’s first name, location, and type of company.<\/p>\n To personalize a testimonial, I suggest adding before and after images, a speaker photo or company logo, or any other images that help readers connect emotionally.<\/p>\n Pro tip:<\/strong> Don\u2019t forget to have the customer work with their marketing team on this. Chances are they\u2019re going to want to have a say in finalizing any company assets that get included.<\/p>\n <\/a> <\/p>\n Testimonials can be leveraged in a variety of different ways and can be created in multiple formats. In this section, I\u2019ll cover ten testimonials and briefly discuss how to leverage them in your sales and marketing strategies.<\/p>\n Quote testimonials display positive statements about your company in a customer or brand evangelist\u2019s own words. This review style can be significantly more effective than traditional advertising methods, as most consumers will trust a peer over a paid actor. Including an image of the person or their company\u2019s logo can make it even more effective.<\/p>\n If your company is trying to attract customers of a different demographic, try finding testimonials with the same profile as your new audience to help the potential customers feel connected.<\/p>\n Video is rapidly becoming one of the fastest-growing content mediums, with 46% of companies using video to create video testimonials, according to Wyzowl<\/a>\u2019s 2023 study.<\/p>\n This is no surprise when you consider that as a society, we consume most of our content via video platforms now, with the likes of TikTok, YouTube, Instagram Reels, etc.<\/p>\n I think we can all agree that seeing (and hearing) another person share their story is more compelling than reading written words. Seeing someone\u2019s facial expressions and hearing their inflections makes the story we\u2019re seeing feel human and more personable.<\/p>\n Check out this two-minute video testimonial that HubSpot created with a happy customer, ClassPass.<\/p>\n Audio is similar to video in how it can influence and motivate your audience, and it has a long list of potential uses. Audio testimonials are great to use in podcasts, radio ads, or LinkedIn content.<\/p>\n Another great benefit of audio is that it\u2018s cost-effective. Audito content doesn\u2019t require an entire production crew or fancy equipment. You just need a microphone, recording software, and a quiet room to record in. Audio empowers you to easily tell an inspiring customer story by threading different customer quotes together in one track.<\/p>\n A case study is an in-depth analysis of a customer\u2019s experience with your company. These pieces \u2014 compelling for B2B companies \u2014 use a more scientific approach to prove how your business played a role in the customer\u2019s success.<\/p>\n For example, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business. You can also use data visualization and storytelling to illustrate your benefits.<\/p>\n You can easily create a case study from customer interviews. I also suggest using the transcript from an audio\/video testimonial and leveraging an AI tool to create a written case study as an additional resource.<\/p>\n We\u2019ve all been there \u2014 when you have an emotional brand experience, you want to tell someone about it (whether it\u2019s good or bad). Social media testimonials are often created as a result of this.<\/p>\n If you see customers talking about your brand on social media, engage with them. Like and comment on their post for added exposure. Be sure to ask permission before sharing those experiences on your website or other content.<\/p>\n Customer interviews are an excellent way to get in-depth content and details from customers about specific aspects of your business and how they played a role in their success.<\/p>\n This format lets you show off your different products and features and lets potential leads see their real-world application.<\/p>\n Pro tip:<\/strong> I suggest repurposing a customer interview over multiple mediums: written, video, photos, and audio.<\/p>\n Authority testimonials, sometimes called \u201cinfluencer testimonials,\u201d are pieces of content that a celebrity or spokesperson creates supporting your company.<\/p>\n This person may be a significant influencer for your target audience or a high-profile customer who has a large network of peers in your desired industry. Leveraging someone with a large network and wide reach can help build your business\u2019s credibility.<\/p>\n While clout is great, the most effective spokesperson is going to be one who can deeply connect with your target audience. While influencer testimonials can be expensive and sometimes challenging to coordinate, these campaigns can pay dividends for your company over time.<\/p>\n Peer review testimonials are feedback that customers post on review sites like Yelp<\/a>, Angi (formerly Angie’s List)<\/a>, or Trustpilot<\/a>. These reviews heavily influence customers, as many consumers rely on reviews in order to make a decision, especially if they\u2019re a first-time buyer.<\/p>\n Just how important are peer reviews? Let me break it down for you based on this Forbes report<\/a>:<\/p>\n Whew! The power of peer reviews is hard to deny, so don\u2019t overlook this important testimonial opportunity.<\/p>\n These reviews are great because you can easily capture and reformat them to share on your website, allowing you to quickly develop social proof.<\/p>\n Blog posts are another great way to display customer testimonials. This format allows you to go more in-depth into the customer\u2019s story and highlight specific details within the customer\u2019s journey.<\/p>\n These posts are easy to share, both on your own blog as well as other blogs or media sites in your industry.<\/p>\n For growing companies, getting your business featured in the news (for the right reasons) is a big accomplishment.<\/p>\n Just like the restaurant Five Guys<\/a> decorates its walls with press accolades, consider how to highlight positive media reviews. Capture quotes, buy reprint rights, and share your brand’s media coverage on social media.<\/p>\n <\/a> <\/p>\n While the format options for customer testimonials can vary, there are some standard guidelines you\u2019ll want to follow no matter which format you decide to use.<\/p>\n The following elements help your customer testimonials feel more genuine and authentic, making it more likely to land with your target audience.<\/p>\n Testimonial pages should feel unique yet familiar. Often, the best way to start something new is to learn from others who are doing it well! Testimonial pages are no different.<\/p>\n That\u2019s why I\u2019ve compiled a guide filled with the 25 best testimonial pages from companies we\u2019ve seen online. Download the guide<\/a> to get inspiration for your testimonial page.<\/p>\n The best testimonials paint a picture with words so readers can understand your purchasing value. Use descriptive language that’s enthusiastic and detailed in your testimonials to help persuade your prospects to make a purchase.<\/p>\n Incorporating visual elements like images and videos (or a one-click audio transcript) takes your testimonial page to the next level.<\/p>\n Consider your audience here \u2014 what do your buyers want or need to see in order to be convinced? How does your ideal customer best consume content?<\/p>\n Keeping your customer at the front of your mind will help you create a more visually engaging testimonial.<\/p>\n Highlight testimonials that align with specific features of your product or service. Then, connect the dots for readers by linking to different product or tool pages. This allows readers to learn more about what they’ve just read.<\/p>\n All the better if there are relevant images or demo videos you can share alongside these specifically aligned testimonials.<\/p>\n A testimonial page should be well-designed and visually appealing to maximize its intended impact. Use Hubspot\u2019s free website builder<\/a> to access free themes and templates that can quickly make a stand-out testimonial page.<\/p>\n Source<\/em><\/a><\/p>\n I\u2019ve talked about how to make a great testimonial, but you may be wondering what these actually look like in action. Well, I\u2019ve listed 10 testimonial examples below to help you find inspiration for your own testimonial page.<\/p>\n <\/a> <\/p>\n Source<\/em><\/a><\/p>\n Testimonial Type: <\/strong>Authority<\/p>\n Outdoor equipment can be quite a financial investment, thus outdoor enthusiasts need to know that a product is durable, safe, and worth the money before they commit to purchasing it. Stio\u2019s approach adopts brand ambassadors who wear its products and advocate on the company’s behalf. (Genius if you ask me!)<\/p>\n In its testimonial pages, Stio’s brand ambassadors answer interview questions about their interests and excursions for inspiration. The ambassadors mention Stio products and include a product carousel for their favorite gear at the bottom of each testimonial page.<\/p>\n What I like about it:<\/strong> The testimonial uses photos of happy, smiling outdoor enthusiasts to draw you in and then keeps you engaged by introducing the reader to someone they can empathize with.<\/p>\n Source<\/em><\/a><\/p>\n Testimonial Type: <\/strong>Social Media, Authority<\/p>\n Testimonials don\u2019t have to be complicated. In fact, this testimonial by Instagram influencer Cody Tries Stuff<\/a> is excellent because it’s simple and easy to share via social media or the company’s website<\/a>. This enables the brand to engage with their potential customers via the channels they\u2019re most comfortable with.<\/p>\n It’s also incredibly effective and reaches the right audience (foodies!). This testimonial shows you how to use the meal kit and includes a discount code. Check out this comment from one of Cody Tries Stuff\u2019s followers: \u201cThis is without a doubt the greatest blue apron ad that\u2019s ever been created. The only time I\u2019ve considered giving it a try.\u201d<\/p>\n Pro tip: <\/strong>For social media reviews, consider inviting an expert to showcase your products. Get creative and include more informal elements like cute animals, or recording outside somewhere. The beauty of social media is that you can be more personable and authentic.<\/p>\n Source<\/em><\/a><\/p>\n Testimonial Type: <\/strong>Press Review<\/p>\n What\u2019s the old saying, \u201cAny press is good press?\u201d Well, while that may not be exactly true anymore, press testimonials are a solid way to get the word out about your product or service.<\/p>\n In this example, a Los Angeles-based restaurant was given an excellent review by a critic from the LA Times. If you\u2019re fortunate enough to have a neutral third party review your product publicly, make sure you\u2019re promoting that content to its fullest for potential customers to see!<\/p>\n For example, if you own a restaurant, you can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications. These reviews generate buzz and offer a uniquely unbiased yet editorialized view of your offering.<\/p>\n Getting a testimonial from a trusted, neutral source drums up excitement and entices readers to check out your offering.<\/p>\n Source<\/em><\/a><\/p>\n Testimonial Type: <\/strong>Social Media<\/p>\n Fabletics knows their audience, including what social platforms they\u2019re spending time on. They use this to their advantage by encouraging customers to post themselves on their Instagram pages wearing Fabletics products and tagging \u201c#MyFabletics.\u201d<\/p>\n This is a great way to collect testimonials (pending consent from the poster, of course) and helps drive engagement for the brand\u2019s social account. This sort of customer advocacy creates free advertising for the brand.<\/p>\n This is one of the most cost-effective methods for collecting unbiased customer testimonials. You can create a hashtag and easily start promoting it on Instagram or TikTok without paying a dime.<\/p>\n What I love<\/strong>: As a consumer, I personally have gone to brands\u2019 social media accounts to look for this sort of campaign, as I want to see what reviewers have to say. Even if users don\u2018t write a lengthy caption singing praises to your product, seeing a picture of the product in use often tells me what I need to know.<\/p>\n Source<\/em><\/a><\/p>\n Testimonial Type: <\/strong>Peer Review<\/p>\n As you can see in the image above, Harry’s<\/a> has done a great job of collecting reviews (and netted a positive overall rating). And since Trustpilot is a highly regarded review site, having high ratings here gives Harry\u2019s major credibility.<\/p>\n You\u2019ll rarely find a negative review, though it’s worth noting that a few negative reviews can lend credibility by making the reviews seem authentic. A TrustPilot account also enables you to analyze the reviews, pinpoint trends, and identify areas of improvement.<\/p>\n Pro tip<\/strong>: If your company leverages third-party review sites like this, try using an AI tool to analyze the reviews. This can help you pluck out great quotes or customer success stories to use in promotional materials. (You should also use the analysis to look for areas of opportunity, too!)<\/p>\n\n
Why are testimonials so effective?<\/strong><\/h2>\n
![\"why](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/why20are20testimonials20so20effective3F.jpg\")
<\/p>\nSocial Proof<\/strong><\/h3>\n
Storytelling<\/strong><\/h3>\n
Demonstrating Impact<\/strong><\/h3>\n
Building Trust<\/strong><\/h3>\n
1. Make a direct ask.<\/strong><\/h3>\n
2. Conduct customer interviews to uncover insights.<\/strong><\/h3>\n
3. Document and analyze customer interactions.<\/strong><\/h3>\n
4. Systemize testimonial collection.<\/strong><\/h3>\n
\n
\n
\n
![\"hubspot\u2019s](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/hubspotE28099s20customer20satisfaction20survey20building20tool.webp\")
<\/a><\/p>\nTips for Collecting High-Quality Testimonials<\/strong><\/h2>\n
1. Know your target audience.<\/strong><\/h3>\n
\n
2. Ask at the right moment.<\/h3>\n
3. Provide a framework and\/or examples.<\/h3>\n
\n
4. Share your final draft with the customer before publishing.<\/h3>\n
1. Highlight customer pain points.<\/strong><\/h3>\n
2. Keep the customer\u2019s success front and center.<\/strong><\/h3>\n
3. Balance emotion with data.<\/strong><\/h3>\n
4. Be specific.<\/strong><\/h3>\n
5. Keep it short.<\/strong><\/h3>\n
6. Attribute the testimonial.<\/strong><\/h3>\n
10 Different Types of Testimonials<\/strong><\/h2>\n
![\"list](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/list20of201020types20of20testimonials.jpg\")
<\/p>\n1. Quote Testimonials<\/strong><\/h3>\n
2. Video Testimonials<\/strong><\/h3>\n
3. Audio Testimonials<\/strong><\/h3>\n
4. Case Study Testimonials<\/strong><\/h3>\n
5. Social Media Testimonials<\/strong><\/h3>\n
6. Customer Interviews Testimonials<\/strong><\/h3>\n
7. Authority Testimonials<\/strong><\/h3>\n
8. Peer Review Testimonials<\/strong><\/h3>\n
\n
9. Blog Post Testimonials<\/strong><\/h3>\n
10. Press Review Testimonials<\/strong><\/h3>\n
Testimonial Design Best Practices<\/strong><\/h2>\n
![\"4](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/420design20best20practices20for20creating20a20great20testimonial.png\")
<\/p>\n1. Get inspired.<\/strong><\/h3>\n
2. Make it visually engaging.<\/strong><\/h3>\n
3. Keep it aligned.<\/strong><\/h3>\n
4. Use a website page builder.<\/strong><\/h3>\n
![\"website](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/website20page20builder20tool20from20hubspot20for20testimonial20page.jpg\")
<\/p>\n9 Testimonial Examples<\/strong><\/h2>\n
1. <\/strong>Stio’s Brand Ambassadors<\/a><\/strong><\/h3>\n
![\"stio\u2019s](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/stioE28099s20testimonial20page2c20testimonial20page20examples.jpg\")
<\/p>\n2. <\/strong>Blue Apron’s Instagram How-To<\/a><\/strong><\/h3>\n
![\"blue](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/blue20apronE28099s20instagram20post2c20testimonial20page20examples.jpg\")
<\/p>\n3. <\/strong>Villa\u2019s Tacos LA Times Review<\/a><\/strong><\/h3>\n
![\"villa\u2019s](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/villaE28099s20tacosE28099s20press20review20from20the20l.a.20times.jpg\")
<\/p>\n4. <\/strong>Fabletics’ #MyFabletics Hashtag<\/a><\/strong><\/h3>\n
![\"fabletics](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/fabletics20use20of20instagram20hashtags20as20a20testimonial.jpg\")
<\/p>\n5. <\/strong>Harry’s Trustpilot<\/a><\/strong><\/h3>\n
![\"harry\u2019s](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/harryE28099s20peer20reviews20on20trust20pilot2c20testimonial20page20examples.jpg\")
<\/p>\n6. <\/strong>Ahrefs Customer Quotes<\/a><\/strong><\/h3>\n
![\"ahref\u2019s](\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/08\/ahrefE28099s20customer20quotes2c20testimonial20page20examples.jpg\")
<\/p>\n