after<\/em> you\u2019ve earned the right to. Budget should amplify what\u2019s already working, not compensate for a weak idea.<\/p>\nYour spend should follow signal. If something scrappy works, put money behind it. Maybe that means sponsoring the event where you had organic momentum. Maybe it means turning your plain-text newsletter into a beautifully produced podcast.<\/p>\n
What I don’t believe in is starting with spend. I\u2019d rather make $5K go 10x further with a smart idea than burn it on a booth no one remembers.<\/p>\n
Remember, scrappy marketing isn\u2019t just for early-stage startups or underfunded teams. It\u2019s a mindset. It\u2019s about staying close to the customer. Moving fast. Testing before scaling. Creating great content and building trust in places that matter.<\/p>\n
That\u2019s the game I\u2019ve always played. And, I\u2019d bet on it every time.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
If you\u2019re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I\u2019ve ever done \u2014 from the early days of my career to my time at Drift \u2014 came from moments when there was […]<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=1196"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1196\/revisions"}],"predecessor-version":[{"id":1201,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1196\/revisions\/1201"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=1196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=1196"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}