{"id":1126,"date":"2025-06-27T17:45:31","date_gmt":"2025-06-27T17:45:31","guid":{"rendered":"http:\/\/www.coclea.org\/?p=1126"},"modified":"2025-07-02T15:49:30","modified_gmt":"2025-07-02T15:49:30","slug":"how-sales-eras-have-evolved-from-why-us-to-insight-selling","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/06\/27\/how-sales-eras-have-evolved-from-why-us-to-insight-selling\/","title":{"rendered":"How Sales Eras Have Evolved \u2014 From \u201cWhy Us\u201d to Insight Selling"},"content":{"rendered":"
\n \"How <\/a>\n<\/div>\n

A few days ago, I wrote about the three Sales Eras<\/a> I have sold into. The first era\u2019s conversation was about answering the question, \u201cWhy us?\u201d Recently, a salesperson asked me if it worked. I told him that it worked very well.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago, I wrote about the three Sales Eras I have sold into. The first era\u2019s conversation was about answering the question, \u201cWhy us?\u201d Recently, a salesperson asked me if it worked. I told him that it worked very well.<\/p>\n","protected":false},"author":1,"featured_media":1128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=1126"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1126\/revisions"}],"predecessor-version":[{"id":1129,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1126\/revisions\/1129"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/1128"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=1126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}