{"id":1085,"date":"2025-07-02T11:00:00","date_gmt":"2025-07-02T11:00:00","guid":{"rendered":"http:\/\/www.coclea.org\/?p=1085"},"modified":"2025-07-02T15:45:17","modified_gmt":"2025-07-02T15:45:17","slug":"from-third-party-cookies-to-zero-party-data-the-new-rules-of-email-engagement","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/07\/02\/from-third-party-cookies-to-zero-party-data-the-new-rules-of-email-engagement\/","title":{"rendered":"From third-party cookies to zero-party data: The new rules of email engagement"},"content":{"rendered":"<p><em>A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.<\/em><\/p>\n<p><em><\/em><\/p>\n<p>It wasn&#8217;t magic. Just algorithms working with behavioral data.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=27402d9a-7e6f-436e-bbed-869804236518&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><img loading=\"lazy\" decoding=\"async\" class=\"hs-cta-img \" style=\"height: auto !important;width: auto !important;max-width: 100% !important;border-width: 0px;margin: 0 auto;margin-top: 20px;margin-bottom: 20px\" alt=\"Download Now: Email Marketing Planning Template\u00a0\" height=\"58\" width=\"470\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/53\/27402d9a-7e6f-436e-bbed-869804236518.png\" align=\"middle\" \/><\/a><\/p>\n<p>But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.<\/p>\n<p>And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized <a href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-experience\">customer experiences<\/a>.<\/p>\n<p>I&#8217;ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.<\/p>\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#why-marketers-are-prioritizing-zero-party-data\">Why Marketers Are Prioritizing Zero-Party Data<\/a><\/li>\n<li><a href=\"#how-to-collect-zero-party-data\">How to Collect Zero-Party Data<\/a><\/li>\n<li><a href=\"#things-to-consider-during-zero-party-data-collection\">Things to Consider During Zero-Party Data Collection<\/a><a href=\"#making-the-shift-to-zero-party-data\"><\/a><\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Why Marketers Are Prioritizing Zero-Party Data<\/h2>\n<p>Apple\u2018s Mail Privacy Protection and GDPR have accelerated the shift to zero-party data. The same goes for Google\u2019s update, <a href=\"https:\/\/www.consentmanager.net\/en\/knowledge\/news\/google-postpones-abolition-of-third-party-cookies-to-2025\/\">although it\u2019s been postponed<\/a>.<\/p>\n<p>Privacy laws aside, there are more reasons why you should turn to zero-party data.<\/p>\n<h3>Accessing High-quality Data<\/h3>\n<p>Research shows that <a href=\"https:\/\/econsultancy.com\/reports\/the-future-of-marketing\">25%<\/a> of marketers mention poor-quality data as a main reason why they fall short of customer expectations. But your audience <em>chooses<\/em> to share zero-party data. This means you get more reliable insights than any data collected passively.<\/p>\n<h3>Building Trust<\/h3>\n<p>With <a href=\"https:\/\/moosend.com\/blog\/prevent-phishing-attempts\/\">phishing attempts<\/a> on the rise, users worry about where their sensitive information ends up. As a result, business executives find it challenging to establish trust:<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-2-20250626-6852228.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html%23key6\"><em>Source<\/em><\/a><\/p>\n<p>With zero-party data, customers know exactly what they&#8217;re sharing. And according to Salesforce, <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\">71%<\/a> of them are more likely to do so if a brand clearly explains how they\u2019ll use the information.<\/p>\n<h3>Creating More Personalized (Cross-channel) Experiences<\/h3>\n<p>Accurate data means you can deliver meaningful experiences on every channel. For example, a user takes a quiz on a cosmetics site to find their perfect lipstick. At the end, they opt in to receive email and <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32433\/when-sms-text-messaging-actually-makes-sense-for-marketers.aspx\">SMS updates<\/a>. Now the brand can personalize every touchpoint, from emails with blush recommendations to texts with discounts on lip liners.<\/p>\n<h3>Boosting Email Deliverability and Interactions<\/h3>\n<p>If your emails live up to subscribers\u2019 expectations, they\u2019re more likely to interact and less likely to unsubscribe or mark emails as spam. And this is how you keep <a href=\"https:\/\/moosend.com\/blog\/email-deliverability\/\">email deliverability<\/a> and sender reputation intact.<\/p>\n<p><a><\/a> <\/p>\n<h2>How to Collect Zero-Party Data<\/h2>\n<p>Below are the most effective ways to gather zero-party data from your audience, along with successful use cases for each.<\/p>\n<h3>1. Signup Forms<\/h3>\n<p>Tailor your signup form to collect more than a name and email address.<\/p>\n<p>For example, Sephora uses back-in-stock alerts to learn about customers\u2019 preferred communication channels:<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-3-20250626-9524280.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.sephora.com\/\" style=\"font-style: italic\">Source<\/a><\/p>\n<p>Another approach is to include an email preference field and ask users:<\/p>\n<ul>\n<li>How often they\u2019d like to receive emails<\/li>\n<li>What kind of content they prefer<\/li>\n<li>What products\/services they\u2019re interested in<\/li>\n<\/ul>\n<p>With this tweak, you transform a simple signup form into a lightweight email preference center.<\/p>\n<p>Let&#8217;s say you want to give your audience the option to choose how often they\u2019ll hear from you \u2014 monthly, bi-weekly, or weekly.<\/p>\n<p>With an email tool like Moosend, you can create a preference center so subscribers set their own frequency. What you get is three segments (that update automatically as users change their preferences):<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-4-20250626-388305.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/moosend.com\/\" style=\"font-style: italic\">Source<\/a><\/p>\n<p>Next time you send an email, you\u2019ll select the relevant group and the campaign will reach the right inboxes.<\/p>\n<p>The more you understand people\u2019s preferences, the more personalized their experience feels. As Georgia Riga, Moosend\u2019s Customer Success Manager, puts it:<\/p>\n<p><em>\u201cCollecting zero-party data through an email preference center is just the start. The real impact comes from respecting customer preferences in future communications and delivering with consistency.\u201d<\/em><\/p>\n<h3>2. Account Creation<\/h3>\n<p>It&#8217;s common to ask new users for information such as their job title, company name, and pain points.<\/p>\n<p>However, asking too much upfront could overwhelm them. A better approach? Break the process into a multi-step onboarding to keep users engaged without causing friction.<\/p>\n<p>Start with the essentials and then, depending on your industry, ask a few additional questions. For example, an eCommerce business could ask for the user&#8217;s birthday to send timely discounts.<\/p>\n<p>Make sure to tie every question to a clear benefit. Canva does an excellent job at this by clarifying how they&#8217;ll use the info required:<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-5-20250626-4381692.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.canva.com\/\" style=\"font-style: italic\">Source<\/a><\/p>\n<h3>3. Interactive Tools<\/h3>\n<p>People love polls and quizzes because they discover new things while having fun.<\/p>\n<p>Think of a quiz that users take and then fill in their email to get personalized results.<\/p>\n<p>There you have it: real-time zero-party data collection, plus a new subscriber (who didn\u2019t feel forced).<\/p>\n<p>Fun aside, the average user won&#8217;t appreciate going through a tiring process just to get a personalized recommendation.<\/p>\n<p>Stick to 3-5 questions and avoid dropdown menus or open-ended questions. Some brands even let users skip a question or two and still get the results.<\/p>\n<p>Frank Body embeds a skin quiz on its website as part of the signup process and offers an extra incentive.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-6-20250626-4776161.webp\"><\/p>\n<p>After clicking the CTA, visitors answer a few quick questions, such as:<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-7-20250626-8575040.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.frankbody.com\/\" style=\"font-style: italic\">Source<\/a><\/p>\n<h3>4. Reviews, Ratings, and Testimonials<\/h3>\n<p>Customer reviews are not just good social proof for potential customers \u2014 they also give you insights about your current customers.<\/p>\n<p>Time matters when asking for feedback, though. You want to reach out while their experience is still fresh \u2014 ideally, within 1-3 days. That\u2019s when customers are more likely to provide honest, accurate input.<\/p>\n<p>Here\u2019s how and where you can make the request:<\/p>\n<ul>\n<li><strong>Build an automated post-purchase email<\/strong> that leads users to your website or a review platform.<\/li>\n<li><strong>Use customer support chatbots<\/strong> that trigger a review request after an issue is resolved.<\/li>\n<li><strong>Send a short SMS message<\/strong> using a branded link. Text messages work particularly well for mobile apps.<\/li>\n<li><strong>Reach out to people who mention or tag your brand on social media<\/strong> to see if they&#8217;re open to sharing their experience.<\/li>\n<\/ul>\n<p>Consider offering a small incentive, such as a freebie, downloadable resource, or a discount. Also, keep the process short and, if possible, mention how long it will take to complete.<\/p>\n<p>In this email, Virgin Atlantic starts with a heartwarming thank-you note. Moving on, they explain why they need this <a href=\"https:\/\/blog.hubspot.com\/service\/what-is-nps\">Net Promoter Score<\/a> (NPS) survey and the time it takes.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-8-20250626-1601314.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/reallygoodemails.com\/emails\/tell-us-all-about-it\"><em>Source<\/em><\/a><\/p>\n<h3>5. Webinar Registrations<\/h3>\n<p>Besides being an excellent lead generation tool, webinar registrations help you learn more about your audience, especially in the B2B industry.<\/p>\n<p>What kind of audience insights should you ask for? Try these:<\/p>\n<ul>\n<li>Name and email address<\/li>\n<li>Company name, industry, job title<\/li>\n<li>Custom questions based on the webinar topic<\/li>\n<\/ul>\n<p>Custom questions may include specific interests and levels of expertise. Want to dig deeper into attendees\u2019 goals? Add an open-ended question to understand why they decided to register.<\/p>\n<p>To remove barriers, make some fields optional. Alternatively, collect more information in a follow-up email after registration.<\/p>\n<p>You can even continue the conversation once the webinar wraps up. Send an email to attendees to collect feedback and find out what else they\u2019d like to learn.<\/p>\n<p>Digital Marketing Institute uses this simple form for lead generation, only asking for basic information to build a professional attendee profile.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-9-20250626-7305468.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/webinars\" style=\"font-style: italic\">Source<\/a><\/p>\n<h3>6. Customer Support and Chatbots<\/h3>\n<p>When it comes to customer service, chatbots are the first choice both for brands and consumers, according to <a href=\"https:\/\/www.hubspot.com\/hubfs\/2024%2520HubSpot%2520State%2520of%2520Service.pdf\">HubSpot&#8217;s State of Service Trends Report<\/a>:<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 650px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-10-20250626-6944087.webp\"><\/p>\n<p>Whether it&#8217;s on your website, app, or <a href=\"https:\/\/attrock.com\/blog\/social-media-marketing-tips\/\">social media<\/a> channels, chatbots analyze data throughout the conversation to deliver tailored support. To make sure this data is useful, consider these factors:<\/p>\n<ul>\n<li>Build chatbot conversations with short and simple questions to identify the user&#8217;s intent.<\/li>\n<li>Use clickable buttons for replies instead of asking users to type the entire answer.<\/li>\n<li>Avoid asking for sensitive information upfront. Instead, wait until the user is engaged or once the problem is resolved.<\/li>\n<li>Follow up with optional feedback requests, like: <em>\u201cWas the issue resolved as expected? If yes, would you care to leave a quick review?\u201d <\/em><\/li>\n<\/ul>\n<p>Attentive keeps things simple by offering links to valuable resources. For specific actions like getting a demo, the visitor has to fill in their email address.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"margin-left: auto;margin-right: auto;width: 450px;height: auto;max-width: 100%\" title=\"\" class=\"lazyload\" data-src=\"http:\/\/www.coclea.org\/wp-content\/uploads\/2025\/07\/zero-party-data-email-engagement-11-20250626-2526087.webp\"><\/p>\n<p style=\"text-align: center;font-size: 12px\"><a href=\"https:\/\/www.attentive.com\/\" style=\"font-style: italic\">Source<\/a><\/p>\n<p><a><\/a> <\/p>\n<h2>Things to Consider During Zero-Party Data Collection<\/h2>\n<p>Users might trust you with their data. But this trust is fragile \u2014 send a generic message, and it disappears. To build on that trust, here&#8217;s what you must keep in mind.<\/p>\n<h3>Remember the cause-and-effect pattern.<\/h3>\n<p>Subscribers don&#8217;t passively consume content. They ask questions: <em>\u201cIf I tell you X,<\/em> <em>will you give me Y?\u201d<\/em> So, when gathering zero-party data, make sure the outcome justifies the sacrifice.<\/p>\n<p>Take this example: A user signs up for an employee management platform. They fill in \u201cHR manager\u201d as their job title and flag employee retention as a challenge. A few hours later, they receive an email series offering actionable employee retention strategies.<\/p>\n<p>When the cause-and-effect relationship feels consistent, subscribers see the relationship as mutual.<\/p>\n<h3>Prioritize the data you need.<\/h3>\n<p>Zero-party data isn&#8217;t about bombarding your audience with random questions.<\/p>\n<p>Ask too much \u2014 or the wrong things \u2014 and you risk raising red flags.<\/p>\n<p>Identify the exact information you need to create tailored emails. Then, separate the must-haves from the nice-to-haves based on your industry and goals.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>A SaaS company might ask for the user\u2019s job role to provide personalized onboarding.<\/li>\n<li>For a travel agency, it&#8217;d be more helpful to know subscribers\u2019 dream destinations.<\/li>\n<li>A retailer, on the other hand, could ask for customers\u2019 birthdays to send timely offers.<\/li>\n<\/ul>\n<h3>Consider your audience\u2019s level of engagement.<\/h3>\n<p>When you adjust your approach based on the customer journey, data collection feels natural.<\/p>\n<p>Let&#8217;s say you run a fitness app.<\/p>\n<p>Instead of sending new subscribers a lengthy survey, include a short in-app form to learn more about what content they&#8217;re interested in and how often they want to hear from you.<\/p>\n<p>When a user reaches a milestone, trigger a push notification that leads to a short survey. Ask about their workout habits to further tailor their fitness plan.<\/p>\n<p>What about members of your <a href=\"https:\/\/www.shopify.com\/blog\/loyalty-program\">loyalty program<\/a>? This is where you can take zero-party data collection further. These are the people who see the value of your products, so they\u2019re more likely to respond.<\/p>\n<h3>Collect new data regularly.<\/h3>\n<p>When asking for zero-party data, there are types that you\u2018ll only ask for once (e.g., your subscriber\u2019s birthday).<\/p>\n<p>Almost any other data, like their family status, could become outdated. User preferences are also subject to change.<\/p>\n<p>That\u2019s why zero-party data collection is not a one-off request, according to Natalia Georgiadou, Moosend&#8217;s Product Owner:<\/p>\n<p><em>\u201cYou should treat the preference center as a <\/em><strong><em>conversation starter instead of a settings page<\/em><\/strong><em>. Build your email preference center with the goal of encouraging that dialogue. And unlock zero-party data that drives real personalization across the entire customer journey.\u201d<\/em><\/p>\n<p>So, how can you keep the lines of communication open?<\/p>\n<ul>\n<li><strong>Set up regular check-ins. <\/strong>Once or twice a year, ask users to update their preferences.<\/li>\n<li><strong>Build customer profiles gradually. <\/strong>Start with the basics with tools like <a href=\"https:\/\/www.hubspot.com\/blog\/bid\/33993\/hubspot-forms-now-feature-progressive-profiling-and-a-new-interface\">HubSpot&#8217;s progressive profiling<\/a>. Then, collect more specific insights over time.<\/li>\n<\/ul>\n<p><a><\/a> <\/p>\n<h2>Making the Shift to Zero-Party Data<\/h2>\n<p>Zero-party data goes hand in hand with trust, transparency, and privacy-first marketing. When consumers voluntarily share insights, they\u2019re giving you permission to connect on their terms.<\/p>\n<p>But you\u2019re not just sending emails. You\u2019re engaging in meaningful conversations. Ones that feel like messages from a thoughtful friend who remembers what you love and shows up with the right thing \u2014 at the perfect time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fmarketing%2Fzero-party-data-email-engagement&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fmarketing&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn&#8217;t magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":2,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"predecessor-version":[{"id":1098,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/posts\/1085\/revisions\/1098"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media\/1087"}],"wp:attachment":[{"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coclea.org\/index.php\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}