{"id":1085,"date":"2025-07-02T11:00:00","date_gmt":"2025-07-02T11:00:00","guid":{"rendered":"http:\/\/www.coclea.org\/?p=1085"},"modified":"2025-07-02T15:45:17","modified_gmt":"2025-07-02T15:45:17","slug":"from-third-party-cookies-to-zero-party-data-the-new-rules-of-email-engagement","status":"publish","type":"post","link":"http:\/\/www.coclea.org\/index.php\/2025\/07\/02\/from-third-party-cookies-to-zero-party-data-the-new-rules-of-email-engagement\/","title":{"rendered":"From third-party cookies to zero-party data: The new rules of email engagement"},"content":{"rendered":"

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.<\/em><\/p>\n

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It wasn’t magic. Just algorithms working with behavioral data.<\/p>\n

\"Download<\/a><\/p>\n

But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data.<\/p>\n

And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences<\/a>.<\/p>\n

I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead.<\/p>\n

Table of Contents<\/strong><\/p>\n