How to perfect the search function of your knowledge base
Your company’s knowledge base is the informational lifeblood of customer self-service and internal efficiency. You could have hundreds of top-quality articles in your knowledge base, but if your knowledge base isn’t searchable? They might as well be invisible. I’ve seen how knowledge base search functionality is the difference between a static, underutilized pile of help…
18 KCS resources to bookmark ASAP
When I worked in HubSpot Support, the real superstars weren’t just the reps who could crush fifty cases a day. The ones I admired most were the team members who built deep expertise and product knowledge, and that’s what knowledge-centered support (KCS) is all about. Knowledge-centered support is a methodology focused on capturing, structuring, sharing,…
Why Most Sales Strategies Fail Without Tactical Execution
Strategy without tactics is like a blueprint with no builders—useless, no matter how brilliant it looks on paper.
Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)
If your sales strategy still relies on pressure and pitches, you’re losing clients before the real conversation begins.
Why Pitches Fail: How Strategic Sales Conversations Win Clients
If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.
How to Handle Sales Concerns Without Damaging Trust or Losing Deals
If you treat your prospect’s concern like an objection, you may lose the deal before you’ve earned the right to win it.
Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies
AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.
Why Salespeople Must Avoid Becoming a Commodity in the Age of AI, Automation, and Blue Ocean Disruption
Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.
Why Salespeople Fail to Win Deals in the Era of the Trusted Authority
If you’re still selling like it’s 2010, you’re already losing clients. Here’s what the winners are doing instead.
Why Strategic Outcomes Matter More Than Features in B2B Sales
Buyers no longer care about your features—they care about the future outcomes you can help them create.
