Category: Sales
Predictive sales analytics software that actually integrates with your CRM
Predictive insights can transform sales performance — but only if they’re accessible where your team actually works. Too often, predictive sales analytics tools sit outside the CRM, forci
What is lead management in sales?
Lead management involves capturing, qualifying, routing, nurturing, and tracking leads from initial contact to closing the deal. It connects marketing, sales, and service data to turn every i
Drip campaigns in CRM: Setup and best practices
A CRM with drip campaign capabilities automates personalized email sequences based on real contact data, deal stages, and buyer behavior. Instead of sending the same messages to everyone, CRM
Business automation tools for companies serious about growth
Growing companies struggle to grow when marketing, sales, and service departments are buried in manual tasks, working across disconnected systems, and dealing with inconsistent data. Business
CRM apps for small teams that scale with you as you grow
For small businesses and sales teams, staying connected to customers doesn’t always happen behind a desk. Conversations, deals, and follow-ups unfold on calls, in meetings, and on the road
AI vs traditional prospecting: When AI beats manual outreach (& when it doesn’t)
In the age of AI, sales organizations face a fundamental shift in how prospecting gets done. Artificial intelligence can now handle repetitive tasks that once consumed entire workdays. Reps c
Detecting bias in AI prospecting models: A how-to for sales leaders
AI-driven prospecting tools have the potential to transform sales pipelines, but they also carry the risk of reinforcing blind spots. If left unaddressed, AI models can amplify bias that syst
How to add AI to your existing CRM without disrupting sales workflows
Integrating AI with existing CRM systems has become a critical priority for sales teams. According to HubSpot’s 2025 State of Sales report, only 8% of sales reps don’t use AI at all, and thos
Modern sales orgs are leaning into marketing behaviors — here’s what that means for you [new data]
I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers.