If you want more clients, stop pitching and start having strategic sales conversations—they’re the key to lasting business relationships.
If you treat your prospect’s concern like an objection, you may lose the deal before you’ve earned the right to win it.
AI can mimic voices, take orders, and even argue it’s human—but it still can’t build trust the way a real person can.
Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.
If you’re still selling like it’s 2010, you’re already losing clients. Here’s what the winners are doing instead.
Buyers no longer care about your features—they care about the future outcomes you can help them create.
Why Prescriptive Sales Wins: From Solution Selling to Strategic Outcomes Clients don’t buy solutions—they buy results. A sales approach that positions your product or service as “the solution” assumes the client understands their problem. It also assumes that you fully understand the problem. Today, top performers lead the conversation by redefining the client’s problem, based…